Wenger Bolsters Title Sponsorship of “The Adventure At The End Of The World” with Full New Line of Product
Salt Lake City, UT – January 21, 2010 – Wenger, Maker of the Genuine Swiss Army Knife, today unveiled a new product line bearing the name of its famed adventure race – the Wenger Patagonian Expedition Race. The new Wenger Patagonian Expedition Race line consists of three Swiss Army knives, a Swiss-made watch, footwear, technical packs, tents and sleeping bags. The line features some of the same tools and features required by competitors in “The Adventure At The End Of The World.”
“The Wenger Patagonian Expedition Race is the toughest and most grueling adventure race in the world and we wanted an equally impressive line of products,” said Dennis Piretra, VP Marketing, Wenger. “The new Wenger Patagonian Expedition Race product line incorporates similar durability and quality craftsmanship that each team will rely on during this mentally and physically demanding event.”
The entire product line is built on proven platforms to fit the needs of not only the outdoor extremist, but also the everyday adventurer. Each of the products in the Wenger Patagonian Expedition Race line can be trusted in harsh and unfavorable situations and comes equipped with many of the functions and benefits found in Wenger’s current product line.
RANGERGRIP 179 WENGER PATAGONIAN EXPEDITION RACE KNIFE
Following the success of its recently introduced RangerGrip knives, Wenger has introduced the RangerGrip 179 Wenger Patagonian Expedition Race knife. Engineered to perform in the most extreme environments, the RangerGrip 179 Wenger Pataqonian Expedition Race knife was designed with the ultimate adventurist in mind offering seven implements that perform eleven different functions. These implements include a 3.9” 50% serrated, one-handed opening blade with safety lock; 4.2” double-cut woodsaw; corkscrew; patented locking screwdriver, cap lifter, wire stripper; can opener; reamer and awl with sewing eye and key ring. The RangerGrip 179 Wenger Patagonian Expedition Race knife also contains Wenger’s proprietary EvoGrip handle, a rubber inlay on the four main contact points of the handle providing enhanced handling and performance even in wet conditions.
EVOGRIP S18 WENGER PATAGONIAN EXPEDITION RACE KNIFE
The EvoGrip S18 Wenger Patagonian Expedition Race knife features a unique combination of safety features with Wenger’s precision manufacturing. Offering a locking 2.5” blade, the EvoGrip S18 Wenger Patagonian Expedition Race knife features an added element o f safety that is essential in adventure racing. The EvoGrip S18 Wenger Patagonian Expedition Race knife includes a broad range of implements, such as a double-cut wood saw; 2.4” springless scissors with serrated self-sharpening design; patented locking screwdriver, cap lifter, wire stripper; can opener; nail file and nail cleaner; Philips head screwdriver; reamer and awl; toothpick and tweezers. The EvoGrip S18 Wenger Patagonian Expedition Race knife also contains Wenger’s proprietary EvoGrip handle that provides enhanced handling and performance even in wet conditions.
EVOGRIP 81 WENGER PATAGONIAN EXPEDITION RACE KNIFE
For situations when space is limited and multifunctionality is paramount, the EvoGrip 81 Wenger Patagonian Expedition Race knife is at its best. Designed as a lightweight and durable pocket knife, the EvoGrip 81 Wenger Patagonian Expedition Race knife offers six implements that perform up to seven functions, including a 1.75” pen blade; 1.8-inch springless scissors with serrated, self-sharpening design; nail file and nail cleaner; toothpick; tw eezers and key ring, along with ergonomic handles and the EvoGrip rubber inlays that improve grip in any situation.
All three knives have a safety-enhancing yellow handle along with the Wenger Patagonian Expedition Race logo printed on the rubber inlay of the handle. Each knife is designed and crafted to hold true to Wenger’s commitment of excellence. The Yellow EvoGrip S18 Wenger Patagonian Expedition Race knife has an MSRP of $69.95 while the EvoGrip 81 Wenger Patagonian Expedition Race knife has an MSRP of $28.95. Both come with a lifetime warranty as indication of Wenger’s dedication to quality manufacturing. The RangerGrip 179 Wenger Patagonian Expedition Race knife has an MSRP of $72.95 and a lifetime warranty.
WENGER PATAGONIAN EXEPEDITION RACE WATCH
What would an adventure racer be without a high-performance timepiece? Taking cues from Wenger’s very successful Swiss Raid Commando Series, the Wenger Patagonian Expedition Race model utilizes the same PVD black case, with black dial and black strap, but now features white accents along with the Wenger Patagonian Expedition Race logo on the case back making this limited model a must-have for any outdoor enthusiast. The Wenger Patagonian Expedition Race watch also contains a tachymeter for measuring speed over a known distance, a 12-hour chronograph that measures elapsed hours, minutes and seconds, date display and water-resistance up to 100m. The Wenger Patagonian Expedition Race watch, which has a MSRP of $425.00, is an excellent representation of Wenger’s commitment to precision Swiss craftsmanship and functionality.
EIGER
A mainstay in the Wenger Footwear line since its inception in Fall 2008, the Eiger will now be available with the Wenger Patagonian Expedition Race logo on the upper to commemorate Wenger’s title sponsorship of “The Adventure At The End Of The World.” In addition to a sharp new design for 2010, the Eiger also features a collection of cutting-edge technologies that help enhance comfort and protection of your feet, including Vibram outsoles and latest breakthrough waterproofing technology in OutDry. The Eiger will be worn proudly by race organizers and supporters at the 2010 Wenger Patagonian Expedition Race in February. The Eiger is a high performance backpacking boot and Wenger is proud to feature it as part of the Wenger Patagonian Expedition Race product line for 2010. The Eiger Wenger Patagonia Expedition Race boot has a MSRP of $140.
WENGER PATAGONIAN EXPEDITION RACE PACKS
To be a true outdoorsperson you need to have a quality, yet lightweight pack to transport your gear and equipment. The Wenger Patagonian Expedition Race technical pack features three versatile models that go far beyond the call of duty. Available in 20L, 30L and 40L sizes, these top-loading, all-mountain style technical day packs contain a quick release compression strap along with an integrated single-sided rain-cover and waterproof zipper. The Wenger Patagonian Expedition Race Almer backpacks also feature an expandable quick stash sleeve, ice axe loop and lash points for sleeping bag or pad. They also feature air mesh back panel and an ergonomically enhanced waist belt system that fits up to a 18" - 19.5" torso.
WENGER PATAGONIAN EXPEDITION RACE TENTS
Night can come quickly when you’re out in the wilderness and with the new Wenger Patagonian Expedition Race tents a good night’s sleep and protection from the elements is within reach. Available in the Rothorn as 2 or 3 person and the Jura in 2 or 3 person models, the Wenger Patagonian Expedition Race tents provide shelter against nature’s extremes.
WENGER PATAGONIAN EXPEDITION RACE SLEEPING BAGS
The Wenger Patagonian Expedition Race down bags are engineered for cold conditions and provide ultra-light compression for light and fast adventures. The Wenger Patagonian Expedition Race sleeping bags are available in two models - the RIGI 20° down bag and the GOMS 40° down bag. Both bags include box-baffle construction; efficient, form-fitting hood; top baffle collar; insulated hood baffle; hip-length, two-way locking zipper; zipper draft tube with anti-snag design; and ground-level side seams that prevent heat from escaping. The Wenger Patagonian Expedition Race GOMS 40° has an MSRP of $139.95 and the Wenger Patagonian Expedition Race RIGI 20° has an MSRP of $189.95.
About Wenger NA
Wenger NA is the exclusive United States and Caribbean marketer of Wenger-branded products. Founded in 1893 in the Delemont, located in the famous Swiss Jura region, Wenger was developed around a passion for innovation, precision and expert craftsmanship and is best known as the Maker of the Genuine Swiss Army Knife. Today, the company produces approximately 250 styles of its famous pocket knives, as well as butcher's and professional catering knives known the world over. In 1997, Wenger Watch SA was founded in the hotbed for Swiss watches, Biel/Bienne, Switzerland. In just 12 short years Wenger Swiss watches have developed a reputation for reliability, multi-functionality and performance. Within the last eight years, Wenger established relationships with a small number of industry leaders who began manufacturing Wenger-branded products that embody the characteristics of the world famous Swiss Army Knife in the footwear, tent, backpack, sleeping bag, computer mobility and travel gear categories. The company’s website is www.WengerNA.com.
Contact Information: SK Communications Kyle Kuhnel - kkuhnel@sherryllc.com P.J. Kinsella - pkinsella@sherryllc.com 973-267-5605
Salt Lake City, UT – January 21, 2010 – Wenger, Maker of the Genuine Swiss Army Knife, today unveiled a new product line bearing the name of its famed adventure race – the Wenger Patagonian Expedition Race. The new Wenger Patagonian Expedition Race line consists of three Swiss Army knives, a Swiss-made watch, footwear, technical packs, tents and sleeping bags. The line features some of the same tools and features required by competitors in “The Adventure At The End Of The World.”
“The Wenger Patagonian Expedition Race is the toughest and most grueling adventure race in the world and we wanted an equally impressive line of products,” said Dennis Piretra, VP Marketing, Wenger. “The new Wenger Patagonian Expedition Race product line incorporates similar durability and quality craftsmanship that each team will rely on during this mentally and physically demanding event.”
The entire product line is built on proven platforms to fit the needs of not only the outdoor extremist, but also the everyday adventurer. Each of the products in the Wenger Patagonian Expedition Race line can be trusted in harsh and unfavorable situations and comes equipped with many of the functions and benefits found in Wenger’s current product line.
RANGERGRIP 179 WENGER PATAGONIAN EXPEDITION RACE KNIFE
Following the success of its recently introduced RangerGrip knives, Wenger has introduced the RangerGrip 179 Wenger Patagonian Expedition Race knife. Engineered to perform in the most extreme environments, the RangerGrip 179 Wenger Pataqonian Expedition Race knife was designed with the ultimate adventurist in mind offering seven implements that perform eleven different functions. These implements include a 3.9” 50% serrated, one-handed opening blade with safety lock; 4.2” double-cut woodsaw; corkscrew; patented locking screwdriver, cap lifter, wire stripper; can opener; reamer and awl with sewing eye and key ring. The RangerGrip 179 Wenger Patagonian Expedition Race knife also contains Wenger’s proprietary EvoGrip handle, a rubber inlay on the four main contact points of the handle providing enhanced handling and performance even in wet conditions.
EVOGRIP S18 WENGER PATAGONIAN EXPEDITION RACE KNIFE
The EvoGrip S18 Wenger Patagonian Expedition Race knife features a unique combination of safety features with Wenger’s precision manufacturing. Offering a locking 2.5” blade, the EvoGrip S18 Wenger Patagonian Expedition Race knife features an added element o f safety that is essential in adventure racing. The EvoGrip S18 Wenger Patagonian Expedition Race knife includes a broad range of implements, such as a double-cut wood saw; 2.4” springless scissors with serrated self-sharpening design; patented locking screwdriver, cap lifter, wire stripper; can opener; nail file and nail cleaner; Philips head screwdriver; reamer and awl; toothpick and tweezers. The EvoGrip S18 Wenger Patagonian Expedition Race knife also contains Wenger’s proprietary EvoGrip handle that provides enhanced handling and performance even in wet conditions.
EVOGRIP 81 WENGER PATAGONIAN EXPEDITION RACE KNIFE
For situations when space is limited and multifunctionality is paramount, the EvoGrip 81 Wenger Patagonian Expedition Race knife is at its best. Designed as a lightweight and durable pocket knife, the EvoGrip 81 Wenger Patagonian Expedition Race knife offers six implements that perform up to seven functions, including a 1.75” pen blade; 1.8-inch springless scissors with serrated, self-sharpening design; nail file and nail cleaner; toothpick; tw eezers and key ring, along with ergonomic handles and the EvoGrip rubber inlays that improve grip in any situation.
All three knives have a safety-enhancing yellow handle along with the Wenger Patagonian Expedition Race logo printed on the rubber inlay of the handle. Each knife is designed and crafted to hold true to Wenger’s commitment of excellence. The Yellow EvoGrip S18 Wenger Patagonian Expedition Race knife has an MSRP of $69.95 while the EvoGrip 81 Wenger Patagonian Expedition Race knife has an MSRP of $28.95. Both come with a lifetime warranty as indication of Wenger’s dedication to quality manufacturing. The RangerGrip 179 Wenger Patagonian Expedition Race knife has an MSRP of $72.95 and a lifetime warranty.
WENGER PATAGONIAN EXEPEDITION RACE WATCH
What would an adventure racer be without a high-performance timepiece? Taking cues from Wenger’s very successful Swiss Raid Commando Series, the Wenger Patagonian Expedition Race model utilizes the same PVD black case, with black dial and black strap, but now features white accents along with the Wenger Patagonian Expedition Race logo on the case back making this limited model a must-have for any outdoor enthusiast. The Wenger Patagonian Expedition Race watch also contains a tachymeter for measuring speed over a known distance, a 12-hour chronograph that measures elapsed hours, minutes and seconds, date display and water-resistance up to 100m. The Wenger Patagonian Expedition Race watch, which has a MSRP of $425.00, is an excellent representation of Wenger’s commitment to precision Swiss craftsmanship and functionality.
EIGER
A mainstay in the Wenger Footwear line since its inception in Fall 2008, the Eiger will now be available with the Wenger Patagonian Expedition Race logo on the upper to commemorate Wenger’s title sponsorship of “The Adventure At The End Of The World.” In addition to a sharp new design for 2010, the Eiger also features a collection of cutting-edge technologies that help enhance comfort and protection of your feet, including Vibram outsoles and latest breakthrough waterproofing technology in OutDry. The Eiger will be worn proudly by race organizers and supporters at the 2010 Wenger Patagonian Expedition Race in February. The Eiger is a high performance backpacking boot and Wenger is proud to feature it as part of the Wenger Patagonian Expedition Race product line for 2010. The Eiger Wenger Patagonia Expedition Race boot has a MSRP of $140.
WENGER PATAGONIAN EXPEDITION RACE PACKS
To be a true outdoorsperson you need to have a quality, yet lightweight pack to transport your gear and equipment. The Wenger Patagonian Expedition Race technical pack features three versatile models that go far beyond the call of duty. Available in 20L, 30L and 40L sizes, these top-loading, all-mountain style technical day packs contain a quick release compression strap along with an integrated single-sided rain-cover and waterproof zipper. The Wenger Patagonian Expedition Race Almer backpacks also feature an expandable quick stash sleeve, ice axe loop and lash points for sleeping bag or pad. They also feature air mesh back panel and an ergonomically enhanced waist belt system that fits up to a 18" - 19.5" torso.
WENGER PATAGONIAN EXPEDITION RACE TENTS
Night can come quickly when you’re out in the wilderness and with the new Wenger Patagonian Expedition Race tents a good night’s sleep and protection from the elements is within reach. Available in the Rothorn as 2 or 3 person and the Jura in 2 or 3 person models, the Wenger Patagonian Expedition Race tents provide shelter against nature’s extremes.
WENGER PATAGONIAN EXPEDITION RACE SLEEPING BAGS
The Wenger Patagonian Expedition Race down bags are engineered for cold conditions and provide ultra-light compression for light and fast adventures. The Wenger Patagonian Expedition Race sleeping bags are available in two models - the RIGI 20° down bag and the GOMS 40° down bag. Both bags include box-baffle construction; efficient, form-fitting hood; top baffle collar; insulated hood baffle; hip-length, two-way locking zipper; zipper draft tube with anti-snag design; and ground-level side seams that prevent heat from escaping. The Wenger Patagonian Expedition Race GOMS 40° has an MSRP of $139.95 and the Wenger Patagonian Expedition Race RIGI 20° has an MSRP of $189.95.
About Wenger NA
Wenger NA is the exclusive United States and Caribbean marketer of Wenger-branded products. Founded in 1893 in the Delemont, located in the famous Swiss Jura region, Wenger was developed around a passion for innovation, precision and expert craftsmanship and is best known as the Maker of the Genuine Swiss Army Knife. Today, the company produces approximately 250 styles of its famous pocket knives, as well as butcher's and professional catering knives known the world over. In 1997, Wenger Watch SA was founded in the hotbed for Swiss watches, Biel/Bienne, Switzerland. In just 12 short years Wenger Swiss watches have developed a reputation for reliability, multi-functionality and performance. Within the last eight years, Wenger established relationships with a small number of industry leaders who began manufacturing Wenger-branded products that embody the characteristics of the world famous Swiss Army Knife in the footwear, tent, backpack, sleeping bag, computer mobility and travel gear categories. The company’s website is www.WengerNA.com.
Contact Information: SK Communications Kyle Kuhnel - kkuhnel@sherryllc.com P.J. Kinsella - pkinsella@sherryllc.com 973-267-5605