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Wenger Debuts 2011 Watch Line at BaselWorld

March 24, 2011Basel, Switzerland – March 24, 2011 — Wenger, Maker of the Genuine Swiss Army Knife, is proud to announce the launch of its 2011 watch line this week at the BaselWorld Fair. This exciting line of 31 new models, highlighted by Wenger’s largest offering of women’s watches in years, reflects the core attributes that have served as the company’s foundation – Swiss craftsmanship, multi-functionality, and innovation. The line is accented with a blend of aesthetically pleasing appointments that make each of these watches not only eye-catching accessories, but also highly functional timepieces. The 2011 watch collection introduces a wide variety of innovative new designs, color and styles, one of Wenger’s most diverse and impressive lines in recent years.

A timepiece dedicated to the Search & Rescue squadron pilots worldwide, the Squadron line is a vital tool for the dedicated airmen who are always prepared to assist. Available in two technical configurations, Chronograph and GMT, the Squadron is fitted with a unidirectional rotating bezel, which allows the wearer to gauge elapsed time or make the next change of heading. The 12-hour chronograph version offers functions such as an accented start and stop pusher while the GMT version allows globetrotters to keep track of their “home base”, with second time zone capabilities. The Squadron, which has been assembled with enhanced night visibility, is well equipped to handle any task while also serving as a great casual timepiece for work or leisure. The Squadron is a true symbol of Swiss craftsmanship and eye-catching design and is available in either a white or a black dial, two models have PVD cases and silicone strap or solid stainless steel bracelet are offered. The collection has an MSRP range of US$325 - $550.

Wenger has greatly expanded its offering of women’s watches for 2011 with the addition of eleven multi-functional and stylish Ladies Sport watches.

The introduction of Wenger’s Sport Elegance line is accented by the addition of five new watches incorporating a mother-of-pearl dial, alpine crystals on unidirectional bezel and dial and sapphire crystal, designed to be functional as well as feminine. These sleek go-anywhere, go-anytime watches are offered in a variety of colors, bands, dials and bracelets, making them look great with denim or silk. The Sport Elegance watches have an MSRP of US$400.
The Ladies Sport Chrono line has expanded to include a model with a black dial and bezel and the option of either a stainless steel bracelet with butterfly deployment or a black leather strap. The new Ladies Sport Chrono models feature 30-minute chronographs, mother-of-pearl dials, luminous hands and a 36 mm case protected by sapphire crystal, continuing Wenger’s dedication to manufacturing multi-functional timepieces for women. The Ladies Sport Chrono watches have an MSRP range of US$450 - $500.

Wenger has expanded the Ladies Sport collection by adding three new models for 2011, offering a wide range of multi-faceted styles and prices. True to the Swiss-made brand, the three new watches retain the multi-functional characteristics while also adding the aesthetic options, including one model with 18k gold plated accents on the bezel and bracelet as well as alpine crystals on the bezel. Each of the new models feature alpine crystal markers on a mother-of-pearl dial protected by sapphire crystals and comes with either a stainless steel bracelet or white leather strap. The Ladies Sport collection has a MSRP range of US$225 - $400.

Wenger has added three 2011 models to its highly popular Commando Day Date XL line. Two new models feature a black PVD-coated case with black silicone strap and are accented in either green or white markers and hands. The other new model features a brown sunray dial with brown leather strap and white numerals. Each has a Swiss quartz movement, is water resistant to 100m and comes with a day/date display. The Commando Day Date XL line has a MSRP ranging from US$200 - $250.

Wenger’s heralded Battalion Field Chrono family adds two new impressive timepieces for 2011. Each features the multi-functionality Wenger is known for including a tachymeter for measuring speed over a known distance, a 12-hour chronograph that measures elapsed hours, minutes and seconds, date display and water-resistance up to 100m. These watches are a perfect blend of Wenger’s commitment to precision Swiss craftsmanship and functionality. Wenger has incorporated two new color combinations for an added aesthetic appeal and outfitted them silicone rubber straps. The Battalion Field Chrono now offers the option of a black dial with either blue or red accents on the chronograph dials accompanied with a red bezel and silver accents or black bezel with blue accents respectively. The new Battalion Field Chrono has an MSRP of US$375.
The Aerograph series, with its aviation-instrumentation-themed styling, has been a mainstay in Wenger’s line since its debut in 2009 and its latest model is expected to continue this trend. The new 30-minute chronograph model features a matte black PVD case, with a NATO green dial and green silicone strap. It is the perfect timepiece for those looking for unique design in a multi-functional watch. It also features luminous hands, numerals and markers and has an MSRP of $400.
Wenger has also added new models in other key lines across the 2011 collection. The Terragraph and Standard Issue lines now both offer a men’s watch with a black dial and brown leather strap while the Standard Issue now features a ladies watch with a silver dial and stainless steel bracelet.

2011_wenger_watch_press_release.pdf (222 KB pdf file)

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