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Eric Larsen and the
Sea Force Swiss Watch

Eric Larsen wearing his Sea Force 0641.102 Swiss WatchIn December 2012, Wenger Ambassador Eric Larsen set out on his latest venture, the Cycle South Expedition. After covering 175 miles (one quarter the distance to the South Pole) on his Surly Moonlander Fat Bike, Eric achieved a world record: the longest bicycle journey in Antarctic history. (Image: Eric Larsen wearing his Sea Force 0641.102 Swiss Watch)



Eric sporting his Sea Force 0641.102 Swiss watchThroughout the expedition, Eric wore his Sea Force 0641.102 Swiss watch to track every mile, as he rode through the bitter, relentless South Pole.

Eric's goal was to combine adventure and advocacy, in order to demonstrate the many ways in which people can use a bicycle to protect our environment, as well as improve the quality of our lives. Read More